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    Opens Are Dead,
    But Email Isn't

    iOS 15 is ending open rate tracking and bringing a fundamental change to 20-year-old email marketing best practices. To help email marketers navigate the change, Omnisend is introducing Opens Are Dead—a single hub for all the latest news, best practices and thought leadership around the shift iOS 15 is causing in email marketing.

    6 ways you can prepare your email marketing program for the death of the open rate.

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    Email marketing experts from Litmus & Common Thread Collective talk iOS 15 updates, pivots and opportunities.

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    Actionable tips to improving deliverability and list cleaning, to prepare for iOS 15 update.

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    Explore the top segments you should focus on to prepare for the iOS 15 update.

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    Find answers 'what does iOS 15 update means for hospitality marketers?'

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    See how Omnisend CEO Rytis Lauris views the future of ecommerce marketing after iOS 15 is live.

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    Check out screen-by-screen walkthrough as we focus on the features most likely to impact email marketers.

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    A look at what remaining metrics matter for ecommerce email marketing, and how to use them.

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    Learn what RFM is and how it will help marketers give up the open rate as one of their measures.

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    Hot tips by Omnisend on what to take into consideration when updating or reviewing your workflows before iOS 15.

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    Litmus data on worldwide email clients usage showing a combined Apple share of 58%, updated as of June 1, 2021.

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    Mailgun features deliverability experts' opinions on how email marketers will need to shift their mindsets.

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    A take by The Verge on how Mail Protection Privacy will force the email economy to adapt.

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    Tom Blijleven, Christopher Byrne and Tobias Eickelpasch discuss Mail Privacy Protection and the bigger picture of…

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    Find out about the key changes iOS 15 is bringing to email marketing and what you can do to adapt.

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    Official press release by apple explaining Mail Privacy Protection and more new features coming with iOS 15.

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    About

    Opens Are Dead is the single hub for all the latest news, best practices and thought leadership around the changes iOS 15 is bringing to email marketing. Powered by Omnisend, Opens Are Dead presents a wide variety of sources and points of view to provide email marketers with an up-to-date pulse of the market.

    Submit your own thoughts and follow #OpensAreDead for new updates - we're all going to learn and adjust together.