Share the most important adjustment you’ll make to your email marketing to prepare for the death of opens. Post it on Twitter or LinkedIn.
Use #OpensAreDead and tag @omnisend.
We’ll reward the first 50 participants. The contest is on until the t-shirts are gone, so get moving to score one!
Since the public release of iOS 15, we’ve seen some strong adoption based on our customers’ own contacts.
At the Apple Event yesterday, the tech giant revealed its latest slew of offerings, including the iPhone 13 and new…
See how Omnisend CEO Rytis Lauris views the future of ecommerce marketing after iOS 15 is live.
The most important adjustment to make to your email marketing to prepare for the death of opens is to NOT jump to social media where you don't own the platform. Stick with your email list and work on a better CTR. #OpensAreDead @omnisend.— Bradford R. Glaser (@HRDQBrad) August 14, 2021
If your strategy has always been anchored on authentic engagement, you just need a few tweaks to keep you going. If…
Find out which two email metrics are the most popular amongst email marketing experts.
“Opens are dead, that doesn’t mean that email marketing is. After all, relevant marketing is what matters, not opens” #opensaredead— bad mood meg (@speckledmegs) August 2, 2021
Explore the top segments you should focus on to prepare for the iOS 15 update.
What to expect when you're not expecting OPENS TO BE DEAD ☠— Alyssa | Mindful Marketing ✹ (@ecombabe2020) June 28, 2021
If you hadn't got the rundown already, here's what you need to know about the IOS 15 update and how it will affect email marketing...
6 ways you can prepare your email marketing program for the death of the open rate.
Recapping key learnings from the iOS15 Round Table with folks from @klaviyo @privy @omnisend @SparkPost @Sendlane @getdrip— Stephanie "Your Opens Are Dead" Griffith (@Stephakiwi) July 7, 2021
#1 - Is Email Marketing Dead?
- No, but your opens are.
- Changes in open tracking will push the industry to comply with the privacy needs of subscribers
Email marketing experts from Litmus & Common Thread Collective talk iOS 15 updates, pivots and opportunities.
Actionable tips to improving deliverability and list cleaning, to prepare for iOS 15 update.
TOMORROW IS THE BIG DAY!— Chase Dimond | Email Marketing Nerd 📧 (@ecomchasedimond) July 6, 2021
Come listen to the virtual iOS15 Round Table we're hosting with some of the best and brightest minds in the email space.
We have a dream lineup!
The event is free and you'll need to signup to receive the recording.
Link here: https://t.co/cmwJxQHiUQ pic.twitter.com/W8sAPnTyyT
"Building relationships on permission-based channels like email and SMS can help to future-proof your brand against the changing whims of big tech. The insane ROI is just icing on the cake." @MandiMoshay https://t.co/lFZsfHHlWf— Jaina Mistry (@jainamistry) July 2, 2021
iOS 15 is rocking the boat for email marketers, and this is likely just the beginning of privacy-dictated changes to come. Take a look into my crystal ball and get insights to navigate these choppy waters from exerts @litmusapp and @omnisendhttps://t.co/sHla5umqNf— Mandi Moshay (@MandiMoshay) July 2, 2021
Marketers & Brands:— Chase Dimond | Email Marketing Nerd 📧 (@ecomchasedimond) July 5, 2021
The best time to set yourself up for email marketing success in an iOS15 world?
The second best time?
Those that take advantage of email marketing now, are going to be best setup to succeed in an iOS15 world.
Don’t sleep on this!
Join our conversation (@bsisolak, @drmatthewdunn, @jeajen) to hear the latest on how Apple’s iOS15 changes the game for #emailgeeks. Pre-fetching images means that #OpensAreDead . . . but it's much more. I'll also be revealing some new discoveries… https://t.co/MrCcgZvxHR pic.twitter.com/m4lvbFTOLS— Brian Sisolak (@bsisolak) June 24, 2021
Find answers 'what does iOS 15 update means for hospitality marketers?'
Check out screen-by-screen walkthrough as we focus on the features most likely to impact email marketers.
This is *chef’s kiss*https://t.co/Hw4MT5wJbE— Megan "RIP My Open Rates" Boshuyzen (@megbosh) June 16, 2021
A look at what remaining metrics matter for ecommerce email marketing, and how to use them.
Get the answers to the most important iOS 15 FAQs.
Todays #iOS15 updates for #emailmarketing Google Doc: https://t.co/8FMF4491FH— Simon Harper ☕💻 (@SRHDesign) June 17, 2021
🟢Update - 5 new Resources
🟢Update - 5 actionable tips updated
🟢NEW- 3 actionable tips added
🟢Update - What we know so far
Credits: @wise_laura @shortformernie @omnisend @danoshinsky
Apple’s new Mail Privacy Protection features will affect everything from email analytics to deliverability to email design in a significant way, #emailgeeks. Here are the ways these updates will affect email marketing programs and how marketers can adapt… https://t.co/f2pMd3extk pic.twitter.com/VxACfTMt21— Chad S. White (@chadswhite) June 16, 2021
One upon a time I worked at an Apple store.— Megan "RIP My Open Rates" Boshuyzen (@megbosh) June 10, 2021
What I learned is that it’s Apple’s world and we’re merely players in it.
Which is why I think we should all take a collective breath about Mail Privacy Protection.#emailgeeks, a rare thread. 👇🏻
In a nutshell:— Jaina Mistry (@jainamistry) June 8, 2021
1. Don't panic!
2. If you're not already tracking your CTR, now's the time to start.
3. Size up the potential impact to your program.
Hot tips by Omnisend on what to take into consideration when updating or reviewing your workflows before iOS 15.
With the flurry of reactions to iOS 15, I'm seeing a lot of, "LOL why are email marketers so upset about a vanity metric?" responses.— Mandi Moshay (@MandiMoshay) June 9, 2021
No one worth their salt as an email marketer is worried about the metric. What are we worried about? 👇
I’m honored to be a part of the email marketing world during the Apple IOS 15 update.— Maya B (@mayasimoneb_) June 10, 2021
We’re all learning together 🙃
Wow. @Apple announces the death of email open rates. Wasn't much of a solid metric to begin with but this will throw a ton of #emailmarketers for a loop when it comes out. RIP Open Rate. Time to track better metrics, marketers. #emailgeeks https://t.co/ik68Ij4bpU— Kirk Bentley (@VeryBentley) June 7, 2021
Dearly beloved, we gather here to say our goodbyes— Kristin (@EmailSnarketing) June 8, 2021
Here she lies, no one knew her worth,
The late, great, CHANNEL OF MARKETING
On this night, when we celebrate...Apple's data privacy stuff, I guess? https://t.co/fCMiKu8Me5 pic.twitter.com/RJhy2gIW2z
Tom Blijleven, Christopher Byrne and Tobias Eickelpasch discuss Mail Privacy Protection and the bigger picture of…
Apple's focus on privacy features is already generating a positive impact -- according to @litmusapp's https://t.co/Vw7kU91DAR, iPhone gained 7.26% and Gmail lost 10.46% market share in the past month.— Alice Li (@AliceLiCode) June 7, 2021
Embrace that 57% Market Share, #emailgeeks! DO ALL THE INTERACTIVE THINGS 🙌 pic.twitter.com/9Sz791Xq7l
Find out about the key changes iOS 15 is bringing to email marketing and what you can do to adapt.
Opens Are Dead is the single hub for all the latest news, best practices and thought leadership around the changes iOS 15 is bringing to email marketing. Powered by Omnisend, Opens Are Dead presents a wide variety of sources and points of view to provide email marketers with an up-to-date pulse of the market.
Submit your own thoughts and follow #OpensAreDead for new updates - we're all going to learn and adjust together.