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    A look at what remaining metrics matter for ecommerce email marketing, and how to use them.

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    Learn what RFM is and how it will help marketers give up the open rate as one of their measures.

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    Hot tips by Omnisend on what to take into consideration when updating or reviewing your workflows before iOS 15.

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    About

    Opens Are Dead is the single hub for all the latest news, best practices and thought leadership around the changes iOS 15 is bringing to email marketing. Powered by Omnisend, Opens Are Dead presents a wide variety of sources and points of view to provide email marketers with an up-to-date pulse of the market.

    Submit your own thoughts and follow #OpensAreDead for new updates - we're all going to learn and adjust together.