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    Opens Are Dead,
    But Email Isn't

    iOS 15 is ending open rate tracking and bringing a fundamental change to 20-year-old email marketing best practices. To help email marketers navigate the change, Omnisend is introducing Opens Are Dead—a single hub for all the latest news, best practices and thought leadership around the shift iOS 15 is causing in email marketing.

    How to adapt

    Preparing for a post ios15 BFCM

    What’s the best way to prepare for this, and what’s a good action plan going into the Black Friday/Cyber Monday…

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    The holiday season is the most competitive yet potentially most lucrative time of the year for ecommerce. However,…

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    If your strategy has always been anchored on authentic engagement, you just need a few tweaks to keep you going. If…

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    Explore the top segments you should focus on to prepare for the iOS 15 update.

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    6 ways you can prepare your email marketing program for the death of the open rate.

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    Email marketing experts from Litmus & Common Thread Collective talk iOS 15 updates, pivots and opportunities.

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    Actionable tips to improving deliverability and list cleaning, to prepare for iOS 15 update.

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    Learn what RFM is and how it will help marketers give up the open rate as one of their measures.

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    Hot tips by Omnisend on what to take into consideration when updating or reviewing your workflows before iOS 15.

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    Mailgun features deliverability experts' opinions on how email marketers will need to shift their mindsets.

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    Tom Blijleven, Christopher Byrne and Tobias Eickelpasch discuss Mail Privacy Protection and the bigger picture of…

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    Find out about the key changes iOS 15 is bringing to email marketing and what you can do to adapt.

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    About

    Opens Are Dead is the single hub for all the latest news, best practices and thought leadership around the changes iOS 15 is bringing to email marketing. Powered by Omnisend, Opens Are Dead presents a wide variety of sources and points of view to provide email marketers with an up-to-date pulse of the market.

    Submit your own thoughts and follow #OpensAreDead for new updates - we're all going to learn and adjust together.